Meowing about Rescue Watch

A buddy of ours, OK we don't really know him purrsonally but Scylla eats the catfood he represents. I used to eat it too, but now that I am on a y/d diet I can't but I sure wish I could cause they had some yummy flavors. Anyway Morris is on a mission and we wanted to help him out by telling YOU about it. ~Socks

Morris the Cat and 9Lives® Cat Food Ask Fans to
Feed Cats in Need by Watching and Submitting Funny Cat Videos

SAN FRANCISCO — (September 30, 2013) — Before he had a loving home, a comfy bed, and a slew of squeaky toys, Morris the Cat was adopted from a shelter. Now, the most famous cat-celebrity in the world, Morris the Cat of 9Lives® cat food, is giving back. 9Lives Morris’ Rescue WatchSM is a campaign to generate food donations for local shelter cats by encouraging cat lovers to do what they love and already do anyway– watch cat videos! Anyone can participate by simply watching 9Lives Morris’ Rescue Watch videos on For every view 9Lives® cat food will donate one meal to a shelter, up to 1 million meals!  Additionally, now through October 18, 2013, Morris is encouraging fans to submit their own fun cat videos to for a chance to be one of three winners to each receive a year’s supply* of 9Lives® cat food and a $3,000 donation to a shelter of their choice.

“It’s time to put the hours we spend watching cat videos to good use!” said Morris the Cat. “Whether you’re watching one of the videos or sending me a video of your own kitty on camera, each view will help care for a cat in need.”

Morris and 9Lives®  brand cat food are proud to support the ASPCA® (American Society for the Prevention of Cruelty to Animals®) to help cats most in need.  With the ASPCA’s help, the 9Lives® cat food donation of up to 1 million meals will go to shelters where they can do the most good.

“9Lives Morris’ Rescue Watch is a fun, easy, and interactive way for cat lovers to help feed and care for cats in need across the country,” said Carrie Schliemann, Director of Cat Food Marketing at Del Monte Foods. “With the increased popularity of watching and sharing funny cat videos, we know fans will help make a big impact on the lives of shelter cats. We’re thrilled to partner with the ASPCA in a continued effort to ensure that every cat lives well.”


Throughout the years, Morris has made it his mission to help cats live well. In 2006 and 2007, Morris led Morris’ Million Cat Rescue adoption campaign and traveled the country to raise awareness and facilitate more than 1 million cat adoptions.

Morris and 9Lives® are proud to support the ASPCA®. Founded in 1866, the ASPCA is the first animal welfare organization in North America and serves as the nation’s leading voice for animals. Like the ASPCA, 9Lives® believes that all cats deserve to live well, and living well starts with eating well. 9Lives® cat food offers great taste and nutrition to help keep cats happy and healthy.

To support 9Lives Morris’ Rescue Watch by watching a funny video or submitting your own video, visit For additional information on 9Lives® cat food, visit

*A year’s supply calculated as 15 bags of 13lb cat food to be awarded in the form of one (1) Visa® gift card; approximate retail value: $142.50 USD.

PurrS: we are working on a video to submit but our camera person doesn't seem to be cooperating with us. We hopes our friends have better luck with their peeps. 


  1. Grrrreat stuff.
    We love anything that has to do with rescue and shelters. After all, I am a rescued feral.
    PS how are you doing Socks? We keep you in our thoughts and purrs all the time

  2. We're both rescues and it is just the best thing to get a furever home.
    Luv Hannah and Lucy xx xx

  3. Go Morris Go! Love you too Scylla!!!

  4. Nico&Anya are NOT rescued or from the shelter.


  5. This is great. Our cats weren't rescued, they were just abandoned kittens off the street that were not doing well. We think rescues and shelters do great work.

  6. We have seen Morris on the TV. Ernie always BARKS at him.

  7. dood...thanx for de link, we will bee sure ta watch morris...him iz one rockin kitteh...hope ewe iz fellin better...ever con yur mom inta a tinee wee bit oh toona ?? !!!

  8. That's awesome. That's a great mission that Morris is on. We're all rescues here, so we give this a big paws up!


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